"By far the Flip's biggest strength is its simplicity. About the size of a digital camera, it features just a handful of buttons, and is ready to start recording less than three seconds after you turn it on."
The Daily Telegraph

"It is the video camera for which you need no instruction manual: the ultimate point-and-shoot, YouTube-friendly, plug-in-and-upload mini-masterpiece that has taken America by storm..."
The Independent

"The Ultra works, and it works well. Low light video is great, the camera feels good in your hand, and it's so simple that you could probably train your cat to record their own cute videos with it."
Gizmodo

"All the software you need is stored on the Flip, and it automatically integrates with popular video sites. So, anyone can bung their video online even if their most recent encounter with a YouTube was under the kitchen sink."
MSN.com

"The ease in which you can produce short films, and either upload them to the web or show them on your telly, is phenomenal."
The Sun

"...ideal if all you need is a pocket-sized device for capturing short, fun clips."
PC Advisor

"With nearly 1 million Flips sold since the digital camcorder's May, 2007, debut, and with enthusiastic fans like Oprah and Rosie O'Donnell, Kaplan and his design team seemed to have struck a chord with consumers."
Business Week

"...One of the most significant electronics products of the year."
New York Times

"...this camera could fundamentally change the way we view and interact with people and places around us."
abc news

"This pocket-sized video camera, which can capture up to an hour's worth of video, is now my favorite toy (next to my Xbox 360)."
CNN